The Next Speaker!
As co-founder of Braingineers, neuro-psychologist Roderick Reichenbach specializes in the human brain’s subconscious. Braingineers uses the latest technologies to map how people subconsciously make (purchase) decisions.
After he graduated in Neuropsychology, Roderick first started a career in clinical psychology. He was always fascinated by the brain’s functioning and how the environment influences this. People are usually unaware of the various stimuli influencing behavior, cognition, and emotions. The current technology, however, enables us to measure when and how the brain is affected.
In 2012 Roderick co-founded Braingineers, a neuro-intelligence agency, with Max van Kaathoven. Braingineers developed technology based on neuroscience and AI to make our subconscious experiences visible. The technology exposes bottlenecks on websites (online usability) and TV commercials and measures the customer experience of products and services. This results in more effective communication and increased conversion of touchpoints and campaigns.
Braingineers have helped clients such as T-Mobile, Achmea, Transavia, De Volksbank, Leaseplan, and many others better understand their customer’s experience and how they make their decisions.
Agency Day "22
We.create "19
NIKE "18
