Reichenbach Roderick 
For 6 of the 10 employees, the work has changed by Corona measures, and still, the current mobility system is reaching its limits in terms of traffic jams and CO2 levels. TNO has researched more than 10,000 employees. The results show that 6 out of 10 employees indicate that their work has changed since the Corona …
Read moreMobility-as-a-Service seems now ready for Market adoption in NL
Na mijn bericht op 22 oktober heb ik een hoop positieve berichten en fijne gesprekken gehad. Heel hartelijk dank! Zo kreeg ik ook een belletje van Wouter Deelman, CEO van Travel Electric. Tijdens dit belletje nam hij mij mee in zijn missie: ”Driving Change” Het nieuwe normaal. Geen wagenpark meer of langdurige leasecontracten, maar gedeelde, …
Conversion rate optimization (CRO) is experimentation. Every CRO specialist is continuously conducting tests and investigations. The proper organization of tests based on research is essential here. During the research process, much attention is often given to the “what” and “how.” What happens in the data, and how can we improve it? However, the “why” is …
Read moreObjectively measured emotions lead to a higher success rate in CRO